Between the endless business books on strategy and messaging and the 5 things to do to generate revenue, lies a really clear lesson from all of the old stories and all of the old books and all of the old fables. This lesson (and these lessons) have always been there because there is nothing new under the sun, but people have to package these lessons in different ways to sell different things, each time they do that, they bring a particular opacity to the thing, so that it seems much harder to see when it really isn’t.
Help people.
Help people find a home. Help people find a car. Help people find a hammer. Help people find a nail. Help people navigate medicine. Help people reconnect to themselves.
If you can help people, and you can do it from a place of love, rather than a place of expectation, you’re 3/4 of the way there. If you can help people and you can keep your costs down, you are 4/5 of the way there. If you can help people and you can charge more later, and the people are still begging for your help, you’re all the way home. You’ve created what Warren Buffet calls a moat. A barrier around you that your competitors cannot get around or climb through.
The most important part here is not to have expectations. If you expect that people will come to you, you will be disappointed. If you expect you will make ‘x” you will be disappointed. If you expect that you will grow to “x” number of people, you will be disappointed. You will be disappointed if you don’t grow to this magical number and you will be disappointed if you do (because you thought it would feel much better.)
The first step is simply to help. The next step will come naturally after that. If you listen long enough, you’ll know what the step after that will be.
You may not have all the answers, but you will always have your truth.