In “business”, (I put quotes around business because it’s often referred to as if it’s some separate arena in life, when it’s not), perception seems to overtake many other things. So many of my colleagues in law go above and beyond to mention that they have been “mentioned” or “quoted” in publications, on websites, etc. This, in some very odd and old fashioned metric, is to somehow display authority, or knowledge. You pay people for this. Lots of money. And, theoretically, because other people will see that you have been prominently (usually, at most, a sentence) featured in one of the hundreds of articles published daily (pushed) by this site, YouTube channel,etc., they will then turn to you and hire you.
Or.
Or you could just treat your existing base extravagantly well. You can foster trust and a real relationship. You can work on issues both present and not and you make yourself so indispensable that they have no choice but to hire you.
The first option is taking an Omega 3 pill in hopes of staving off dementia and heart disease. You don’t really know if it’s working but you feel as if you’re doing something, and it’s pretty easy to just take the pill. The second option is a progressive daily workout, even on days that you don’t want to work out, that will no doubt show you it’s effectiveness over a defined period of time.
You always have a choice between these two. Between fostering real connection with those you work with or trying to create a mystique of authority. Between creating relationships where you can help others and they can help others or prominently displaying your own name in some made up zero sum game. Many, many people choose the latter. The easy. The immediate. The few that choose the former are the quiet ones. You may not hear from them, but they tend to survive for much, much longer.